The product

Cherry Grove Eye Care is a local eye care business located in North Myrtle Beach, South Carolina.

The problem

Cherry Grove Eye Care wanted to have more brand presence. The old branding was outdated and the business had very little marketing and digital collateral.

The solution

I worked to create a brand system including an identity mark, business cards, annual marketing postcards, and a responsive website design. The mark combines the circular shapes of the c and the g to resemble a pair of glasses. On the business card, two holes are punched out where the lenses of the glasses would be to further this concept. The color blue and the tropical plants resembles the ocean life of Cherry Grove Beach.